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Month: March 2020

2020 New Polo Ralph Lauren for Men

2020 New Polo Ralph Lauren for Men

polo a033bcaf7bWe all know that winning over millennials is not easy, but turning them into lifelong customers? It’s almost impossible. However, the design team at Ralph Lauren outlet was surprised to find so many young shoppers wanting to fit into the RL lifestyle. “Millennials are buying more of this brand than we realize,” said John Wrazej, executive vice President and creative director of men’s wear design. He and his team have kept this in mind as they design their latest men’s Polo collection. Wrazej says you can wear it with a T-shirt, but here you can wear it with a button neck, striped tie, suspenders and even a pocket square. “This is going to be the key to our business,” Wrazej said. These clothes are designed for trendy kids who want traditional styles, such as collars, pleats and straps, rather than more modern clothes.
In fact, in this age of extreme fashion and Instagram, anything that is a bit “average” is quickly forgotten. The polo team eschewed the rest of the collection, which was divided into different groups to cater to every Ralph Lauren archetype: men’s wear enthusiasts, you’ll see men in tweed suits at Pitti Uomo; So we know that those guys will be shocked to find the more youthful, tongue-in-cheek spirit at Polo; the collections were all pretty “straitlaced,” in the past, as Wrazej put it, but Spring’s maximalist, statement-making hero pieces felt like a wake-up call. Varsity jackets weren’t just made with footballs and “Ralphie” patches, for example, but spliced with orange satin sleeves and a camo-printed hood. Madras shirts were designed under madras jackets with madras bow ties; silver anoraks were patched, lined with shirting fabric, and styled with the pleated chinos Mr. Lauren wore in the ’90s; and heritage crests and symbols like the polo player, bear, and tiger were magnified to cartoonish proportions.
“It all goes to show that in this day and age, people have no limits. They want something edgy, “says Wrazej.” It’s interesting to reintroduce the brand to a younger consumer because they didn’t grow up with the brand. They’re learning the origins of the brand and discovering it for the first time.” Actually, some of those customers might be more interested in the traditional RL-isms rather than the novelty stuff. “What’s funny is that this iconic windbreaker used to be the staple of our business,” he said, picking up a simple navy zip-up, “and this is what we’re selling to the 20-year-olds who love its ‘dad style’ simplicity. It has none of the bells and whistles.” Polo will be a bigger focus for the ralph lauren outlet online brand as a whole in the coming seasons, so both maximalist and father-inspired minimalists will have more to look forward to.
Ralph Lauren celebrated his 50th anniversary in fashion last month with a wonderful show in Central Park. His Polo line bears many of the designer’s most beloved hallmarks. The season was particularly personal, starting with the classic white button-down shirt with short sleeves, which Ms. Lauren customized decades ago. Next summer, those tunes are likely to attract festival audiences around the world. In other words, office fashion lovers have new options. The wide-leg pants and gauchos, encouraged by Mr. Lauren’s designs in the early 1970s, offer a stylish and comfortable option for those who prefer free-flowing styles but like Diane Keaton tailoring. The huarache sandal is the standout pair in the collection, based on a pair once owned by the designer’s most cherished Muse, his wife Ricky.