Traditionally held in England during the third week of July, the Open Championship is the fourth and final tournament of the men’s annual major. Rolex has been associated with this tournament since 1981 and is today the best partner in the world of golf.
The partnership between imitation Rolex and golf began in 1967 when Arnold Palmer became the first witness to the sport. Since then, the brand has become the official timekeeper and a significant partner of many leading tournaments and stakeholders.
The Open Championship was inaugurated in 1860 and is played annually on a historic course in England. The tournament, as is the 150th Open Championship, is held regularly at St. Andrews.
The Royal and Ancient Golf Club of St. Andrews is one of the oldest golf clubs in the world. In the late 19th century, it began to be considered the governing body of the sport, including the administration of its rules and the United States Golf Association. St. Andrews is considered by many to be the “home of golf.”
Traditionally, the Open has always been played on links courses, i.e. courses located by the sea, with sandy soil and few water hazards or trees. Given the particularly unpredictable weather conditions, the 156 players who play each year require their fighting spirit, self-control, and humility, as there is the potential for heavy rain, strong winds, and even heat waves.
The Open Championship is forever engraved in the great history of world sport with its unique history, the wild beauty of the coastal courses where it is held, and its knowledgeable fans – from the duel between Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977 or the tears of Tiger Woods when he won his third trophy in 2006.
Rolex and golf have a special relationship built on shared values: respect for tradition, responsibility, technical precision, the elegance of movements, the eternal quest for excellence, and a commitment to future generations.
Today, Rolex’s partnership with golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, with the Tour and major tournaments – both men’s and women’s, professional and amateur, senior and junior.
In addition, the brand has championed the creation of the Rolex Series, the best tournament on the DP World Tour; the replica Rolex Player of the Year Award, recognizing the best female player on the LPGA Tour; and the Rolex Player of the Year Award, recognizing the best male and female player, 18 years old or younger, who has performed the best in a given season. There is no denying that Rolex has become the “partner fake watch of the world of golf.”